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AI+ Marketing™

  • AI-Powered Marketing: Explore predictive analytics, customer journey mapping, and automation
  • Strategic Impact: Learn to develop data-backed, personalized marketing strategies
  • Future-Focused Tools: Includes chatbots, AI content, and trend forecasting
  • ROI & Retention: Boost lead generation, customer retention, and innovation

All prices are in NZD, ex GST (15%).

At a Glance: Course + Exam Overview

Category AI Business
AI Professional
Program Name: AI+ Marketing™
Exam Format 50 questions, 70% passing, 90 Minutes Duration:
  • Instructor-Led: 1 Day
  • Self-Paced: 8 hours of content

🤝 You’re never on your own — Parasol Concierge Support provides integration guidance and expert VA assistance so you can focus on mastering skills while we handle the setup details.

WHAT You'll Learn

AI-Driven Marketing Strategy Development

Students will learn to create complete marketing plans using AI. This involves AI-driven content strategy, customization, and analytics to analyse market data, identify target audiences, and create customized marketing campaigns.

AI-driven A/B testing

Participants will learn to build trials, analyse outcomes, and iterate marketing strategies to increase performance.

Data Visualization

The course may teach marketing analytics insights visualization. Students will learn to design visually appealing dashboards and reports to explain complicated data and aid data-driven decision-making.

Risk Management and Compliance

Students will learn about risk management and compliance. This includes identifying and mitigate data security, regulatory compliance, and reputation management issues to ensure legal and ethical marketing activities. has context menu

CERTIFICATION Modules

  1. Course Introduction Preview

  1. 1.1 Understanding AI and Its Core Components Preview
  2. 1.2 Historical Context and Evolution of AI in Marketing Preview
  3. 1.3 AI Technologies Transforming Marketing Preview
  4. 1.4 Applications of AI in Marketing

  1. 2.1 Introduction to AI in Content Marketing Preview
  2. 2.2 Personalization Through AI Preview
  3. 2.3 Implementing AI in Your Content Strategy

  1. 3.1 AI Integration in Social Media Marketing Preview
  2. 3.2 Leveraging AI for Email Marketing Success

  1. 4.1 Introduction to AI-powered Analytics
  2. 4.2 Predictive Analytics and Consumer Behavior
  3. 4.3 Measuring and Optimizing Campaign Effectiveness

  1. 5.1 Ethical AI Use in Marketing
  2. 5.2 Regulatory Compliance and Standards
  3. 5.3 Implementing Ethical AI Marketing Practices

  1. 6.1 Strategic Planning with AI
  2. 6.2 Implementation of AI in Marketing Strategies
  3. 6.3 Creating a Scalable AI Marketing Plan

  1. 7.1 Integrating AI in Multichannel Strategies
  2. 7.2 Measuring the Effectiveness of AI-Enhanced Campaigns
  3. 7.3 Future Trends in AI and Multichannel Marketing

  1. 1. Understanding AI Agents
  2. 2. Case Studies
  3. 3. Hands-On Practice with AI Agents

Industry opportunities

AI Marketing Specialist

    Drive AI-powered marketing campaigns by leveraging automation and personalization strategies to improve customer engagement and ROI.

Digital Marketing Manager

    Lead digital marketing strategies using AI tools for customer insights, data analytics, and campaign optimization.

Customer Insights Analyst

    Use AI-driven analytics to uncover deep customer insights, helping businesses tailor their marketing strategies.

Marketing Automation Manager

    Oversee AI-based automation systems, streamlining processes such as customer segmentation, lead nurturing.

FREQUENTLY ASKED QUESTIONS

Absolutely. The course includes real-world use cases and practical applications, enabling participants to directly apply their learning to enhance customer engagement and campaign performance in their organizations.

This course is ideal for marketing professionals who want to enhance their skills with AI-driven strategies, including those experienced in digital marketing tools and CRM software. It's also suitable for business leaders looking to innovate marketing practices using AI technologies.

While there are no strict prerequisites, having a background in marketing or business leadership can be beneficial for understanding the course material more effectively.

By earning this certification, participants demonstrate their proficiency in AI-driven marketing strategies, enhancing their career prospects in a competitive market. They'll be prepared to lead marketing teams with confidence in leveraging AI technologies for improved ROI and customer engagement.

Participants will develop a comprehensive understanding of AI's role in marketing, including content strategy personalization, social media and email marketing optimization, and ethical AI practices. They'll be equipped to craft innovative AI-driven marketing strategies and integrate AI into multichannel campaigns effectively.

PREREQUISITES

  • Profound understanding of marketing principles like segmentation, branding, and marketing mix and how businesses leverage marketing strategies. 
  • Familiarity with digital marketing tools and concepts. Participants should be comfortable using CRM software, analytics platforms, and other marketing tools. 
  • Basic understanding of strategic decision-making processes within marketing contexts and how marketing strategies are developed, implemented, and measured for effectiveness.
  • Participants should have proactive interest in exploring the potential of artificial intelligence to transform marketing practices and overall marketing efficiency. 

EXAM DETAILS

Duration

90 Minutes

Passing Score

70%

Format

50 multiple-choice/multiple-response questions

EXAM BLUEPRINT

Introduction to Artificial Intelligence (AI) in Marketing 10%
AI-Driven Content Strategy and Personalization 13%
AI in Social Media and Email Marketing 13%
Leveraging AI for Marketing Analytics 13%
Ethical Considerations in AI Marketing 13%
Crafting an AI-Driven Marketing Strategy 25%
AI Integration in Multichannel Marketing Campaigns 13%

Instructor-Led (Live Virtual/Classroom)

  • 1 day of intensive training with live demos
  • Real-time Q&A and peer collaboration
  • Led by AI Certified Trainers and delivered through Authorized Training Partners

Instructor-Led Course

🚀 Learn directly from certified AI trainers in live, interactive sessions. Get real-time guidance, practical exercises, and the accountability of a structured classroom experience. Perfect for professionals who want expert support and a clear path to certification.

✨ At Parasol Virtual, we go beyond certification. Our team supports your learning journey with guidance, resources, and local assistance to ensure your success. You’re not learning alone — you’re part of a global community with local support.

Request Virtual Training

Self-Paced Online

  • ~6 hours of on-demand video lessons, e-book, and podcasts
  • Learn anywhere, anytime, with modular quizzes to track progress

Self-Paced Course

🌐 Study anytime, anywhere with 24/7 access to course materials, practice tests, and resources. Move at your own speed while still working towards globally recognized certification. Designed for busy learners who value flexibility without compromising quality.

✨ At Parasol Virtual, we go beyond certification. Our team supports your learning journey with guidance, resources, and local assistance to ensure your success. You’re not learning alone — you’re part of a global community with local support.

Purchase Self-Paced Course

TECHNOLOGIES USED

HubSpot
HubSpot
Copy.ai
Copy.ai
ActiveCampaign
ActiveCampaign